Systems.
Not Tactics.

We engineer high-fidelity advertising campaigns for Amazon and Meta. From Amazon's A9 ranking algorithms to Meta's Conversions API signal resilience, Obra translates platform complexity into predictable, compounding revenue assets.

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Unified Architecture for Fragmented Markets.

Two Ecosystems. One Philosophy.

We operate exclusively within the two dominant ecosystems of modern commerce: Amazon and Meta. While the mechanics differ—Amazon demands ranking velocity and margin defense, while Meta requires creative signal and audience fluidity—our architectural approach is identical. We do not manage these channels in isolation; we engineer them as a unified performance asset, translating the technical nuances of A9 algorithms and CAPI protocols into a single, predictable system for growth.
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Amazon Architecture

The Engine of Capture.

We treat Amazon not as a marketplace, but as a rigid algorithmic system where ranking velocity is the only metric that compounds. Our framework aligns media spend directly with A9 logic to force organic visibility, while simultaneously deploying granular portfolio segregation to insulate margins from rising CPCs. This structure is reinforced by dynamic inventory synchronization, ensuring capital is deployed only when stock levels permit, protecting your account health from the volatility of "out of stock" penalties.
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Meta Signal Resilience

Modern scale requires a stable data foundation. We implement full CAPI protocols to restore the attribution clarity lost to privacy updates, ensuring the algorithm feeds on high-fidelity revenue data. This resilience prevents signal loss, allowing the machine learning engine to optimize for verified business outcomes rather than proxied estimates.
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Meta Creative Engineering

We do not rely on luck; we rely on testing cadence. Our framework systematically rotates creative variables to identify winning angles before significant capital is deployed. This engineering approach shifts the focus from vanity metrics to financial reality, optimizing every creative dollar for Contribution Margin to ensure we are acquiring profit, not just attention.

Most agencies sell activity. We engineer outcomes.

We treat your budget as a capital investment, replacing reactive chaos with architectural discipline. Stop renting temporary attention—start building a compounding asset.

Dominating the A9 Algorithm.

Amazon Account Architecture.

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Ranking Velocity

We do not optimize for ACoS in isolation; we optimize for Total Sales. By aligning paid spend with organic ranking factors, we force the A9 algorithm to prioritize your listings. This approach converts advertising expense into a long-term asset: permanent organic shelf space that generates revenue even when ads are paused.

Margin Preservation

Growth cannot come at the cost of solvency. We utilize advanced portfolio segregation and negative keyword isolation to protect your contribution margin. This defensive structure filters out wasted spend and blocks competitor conquesting, ensuring you only pay for high-intent traffic that creates actual profit.
Stop renting visibility. Start owning the category.
+215% Organic Share of Voice with A9 Ranking Protocol description and buttons labeled 'Engineer Your Rank' and 'Keep Bleeding' on a yellow-orange gradient background.
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Scaling Through Signal Clarity.

Meta Demand Engineering.

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Data Resilience

The era of easy tracking is over. We rebuild your foundation using server-side (CAPI) protocols that bypass browser restrictions. This restores the data feedback loop, allowing the algorithm to "see" the revenue it generates and optimize for true business outcomes rather than estimated proxies.

Creative Cadence

Creative is the primary lever for scale. We replace ad-hoc testing with a systematic creative rotation. By isolating variables and identifying winners early, we prevent audience fatigue and ensure your budget is allocated only to assets that drive incremental revenue, not just vanity engagement.
Turn volatility into a predictable revenue engine.
Stress-Test Your Architecture.

The Stability Audit.

Scale exposes structural weakness. Before we deploy capital, we must verify the foundation. Our proprietary diagnostic identifies the silent fractures in your account—from signal loss and audience fragmentation to negative keyword bleed. We provide a forensic, binary assessment of your current architecture: is it built to compound, or is it leaking revenue?
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About us

Obra is a Strategic Performance Partner for the Amazon and Meta ecosystems. We replace reactive ad spend with architectural systems, translating platform complexity into predictable, compounding revenue assets. We do not rent traffic; we engineer growth.

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